Much like advertising of the last gazillion years, we are led to believe that websites are genuine. Right? I hope you don't believe that universally. One surprising example is Yahoo Music. I was surprised that, much like many other lower-classed websites, they are running pre-programmed scripts to give the appearance that their search results actually find what you want. Here is the example of how they don't accomplish my goal.
A friend mentions a song we both loved as teenagers to me today. I immediately go to YouTube to see if it is there. Bingo! Find it. Nat the Cat - While You've Been Waiting. Next, I want to download it. ITunes, Amazon, forget it. Its too obscure. Over to Google and search on the name. Wow, there it is on Yahoo Music, or so it looks?
There in the videos section, it leads you to YouTube. Right song. Success!
What is next is where the issue comes up. Yahoo Music looks from this view that they have the mp3 to download possibly. Read on.
When arriving at the site (Yahoo now has me on their site), I discover that there is nothing about my search on that page, except some loosely chopped up keywords to lead me to something else. Take a look.
Its "blackhat" in my opinion, the skeezey practice of using keywords to attract you to one site under the cover of it containing information about something else...which you originally searched on. This is very prevalent in the porn and out of country prescription drug markets.
According to this page on Yahoo Music, Nat the Cat, although used in the heading, is somehow realted to a woman from Ohio, some text in Spanish (translated into "A quick sketch on a sheet of pictures ("This does not you may tell xD) Published ... Tuesday January 11, 2011. CAPE CAMEL DIY. Mango DIY camel wool cape-dress-H & M double"), and a link back to the same page I am already on.
The practice is lousy. As we automate more and more, we lose something. We lose the ability to work with our customers (as I use a search engine, I am a CUSTOMER looking to potentially buy something that Yahoo could generate some revenue from) in a way that caters to them. A gazillion hit website like Yahoo is not able to do that, yet. Search engines are getting more and more sophisticated, but they seem to also be getting less humanized. This is too bad. I hope Google and Microsoft are listening and will tell Yahoo that this isn't impressing people.